Brico Reso
Overview
Independent conceptA redesign demo for a tile and materials store, with its real catalogue and an AI room visualiser.
Built by Youssef Chemsseddine
- Sector
- Tiles and building materials
- Year
- 2026
- Location
- Saint-Denis
- Tools
- Next.js
Concept brief
Brico Reso sells tiles, mosaics and finishing materials from a store north of Paris, with collection in store only. Its online shop ran on a generic theme, poorly suited to a business that mostly sells on quotes and for collection. The demo proposes a more editorial site, focused on quotes and store visits.
Our role
A demo made on our own initiative, separate from the store’s own online shop. Youssef led the design, the development and the reuse of the catalogue’s public data, following the purple identity of the logo. The project has not been commissioned or paid for to date.
Measured outcomes
No figures published for this project. We only show a result once it has been measured.
About the project
Key decisions
- 01Use the store’s real products, prices and opening hours, and show “coming soon” for departments with no published products.
- 02Replace a simulated cart with a quote list sent through WhatsApp, since the store only sells for collection in store.
- 03Produce the visualiser renders through a server side AI service, stating on each render that it is AI generated and indicative.
Limitations
- Uncommissioned demo with no online ordering or payment, whose visualiser relies on prepaid credit with an AI provider.
- Many product photos, taken from the store’s site, appear to be AI generated visuals, as is the homepage video.
- The catalogue reflects an unsynced snapshot from August 2026, and its images load from the store’s online shop, currently unavailable.
- Some statements, such as the store’s years of trading, stock and collection time, are still to be confirmed, and the newsletter sign up is not connected to any service.
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